Growing up, even before I knew that I had a love for advertising, Super Bowl ads were a much anticipated part of each and every Super Bowl for me. The 90’s did not disappoint and even the first four years of the new millennium were entertaining and well executed. Correct me if I’m wrong, but in the last few years, as the price for airtime increased at an astronomical rate… the quality of ads has decreased a great deal. I know this isn’t groundbreaking analysis but you know, I have been watching.
Last year, for the Colts victory, I don’t remember much. Game and ads alike. Doesn’t mean they didn’t suck.
In my eyes, the victor of a compelling, thought provoking communication was the GMC, "Mountain Top," Hybrid Yukon spot. It’s depiction of a Sisyphus like character and his grueling, rocking rolling pursuit of meaning has a hopeful and bright end that the Greek myth did not. As humans, our pursuit of a green life isn’t in vain and the effort not feigned, as GMC told me … There’s hope, yo.
I liked Career Builder's message to "follow your heart," but maybe that's because I'm unemployed. The boss's plate of Lobster was a nice touch.
(By the way, I just searched the above ad on YouTube to find this comment gem:
ignoresxk1 (3 hours ago)
LOL I THOUGHT HER TITTY FELL OFF )
Excellent.
Any and all Sales Genie efforts made my stomach turn.
Pepsi should be (and I’m sure they are) very ashamed of themselves.
In the end, I like to think that the worst commercial belonged to Sobe's Life Water or whatever their knockoff vitamin water, attempt at product extension, bullshit thing is…
Hands down, if you’re going to be spending the dough to a) buy an ad space during the Super Bowl and b) the music rights to Michael Jackson’s thriller … Don’t fill the commercial with a variety of CGI lizards. (Notice: I'm not even addressing the inexplicable placement of Naomi Cambpell) It’s not even the complete ineffectiveness of this ad or the poor use of their budget that gets to me here … it’s the fact that the talking lizard market is more than well covered by my man, the Geico Gecko (fuck those cavemen).
Are those clams? I love clams.
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